BRING YOUR DOG TO BLOG DAY

If you know me, you know that I really, really like dogs. To fulfill the dog-shaped hole currently in my heart, I’ve been dog-sitting on Rover for the last year (1). I get paid to hang out with dogs! Before you quit your job, I get $28/day and spend half on treats and toys. But, I absolutely love it. If you don’t mind planning your day around a dog, I couldn’t recommend it more.

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This is Millie

She's a good girl.

I’ve sat for a total of 16 different dogs, and many have become regular ‘clients.’ I haven’t had a bad experience yet. My partner Matt was initially hesitant about a parade of random dogs through our apartment, but they’ve grown on him.

It’s given us a real appreciation for the quirks of each breed - our regular clients include a 5lb yorkie as well as a 100lb Great Dane. They are both incredibly gentle and sweet. Collies learn new tricks at lightning speed, poodles and doodles are sweet and goofy, the French mastiff is a gentle giant, huskies speak a special language, and mixes are full of surprises.

 

ROVER.COM DATA

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Dog-sitters in Montreal

I scraped data from the Rover website for the island of Montreal, to scope out my competition. There are 112 other dog sitters with ads who will host a pup in their home (like me).

Of these, 96 have at least one review or at least one repeat client. I excluded the 17 with zero of both. Repeats and reviews (assuming they are positive) both increase your desirability as a host. I take dogs of all sizes and ages, which also helps. There are two clear outliers. With seven repeat visits, I’m in the top 10%, and similar for reviews. 

 

 

 

What drives the daily price?

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My hypothesis is that price does not necessarily motivate the customers. The range is pretty small, so while dog-sitting is expensive for the customer, the potential savings for a ‘budget’ dog sitter aren’t enormous. Of these 96 sitters, 72 between 20 and 30 dollars per day.

My theory is that dog owners are primarily concerned with finding someone who will love their pet and keep them safe, fed, and well snuggled. Given this, I guessed that good sitters could increase their rates to the high end as soon as they have a steady client base.

When I signed up, the website recommended 25 dollars per day, so I started with 20 per day. I increased my rates when I realized how much the website keeps, and I thought under-pricing myself might make me look undesirable - after all, I’m offering a premium care package with frequent walks and full couch/bed privileges.

Turns out, at 35 per day (including the 20% the website keeps), I'm one of the more expensive sitters!

And no matter how I slice these data, I cannot find an association between reviews/repeats and price. Note that I jittered all of the scatterplots so you can more clearly see the distribution of the data.

CONCLUSION

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My interpretation is that we are competing for the hearts of the dogs, not the business of the owners.

 

 

Game on.

(1) I used to use DogVacay.com, which was bought out by Rover in Spring 2017.